JOB-ORIENTED PROGRAM
Digital Marketing Course Syllabus
Plan and execute SEO, social media, paid advertising, content and analytics campaigns.
Google4.9★★★★★Industry projects • Free English • LinkedIn • Portfolio • Placement assistance
6
Complete Modules
8+
Practical Projects
Live
Instructor Training
100%
Placement Assistance
Complete Module-wise Curriculum
Structured learning from foundation to practical implementation and career preparation.
01
Marketing Foundations
- Digital marketing ecosystem
- Audience and buyer personas
- Competitor research
- Marketing funnel
- Brand positioning
- Campaign planning
02
Website & SEO
- Website and landing page basics
- Keyword research
- On-page SEO
- Technical SEO fundamentals
- Off-page and link building
- Local SEO and Google Business Profile
03
Social Media Marketing
- Platform strategy
- Content pillars and calendars
- Instagram and Facebook growth
- LinkedIn marketing
- Community engagement
- Social media analytics
04
Paid Advertising
- Google Ads account structure
- Search and display campaigns
- Keyword bidding and ad copy
- Meta campaign objectives
- Audience targeting and retargeting
- Lead generation optimization
05
Content, Email & Analytics
- Content marketing
- Copywriting frameworks
- Email campaigns and automation
- GA4 fundamentals
- Google Search Console
- Reporting and ROI measurement
06
AI Tools & Career
- AI-assisted content creation
- Creative and video tools
- Marketing automation
- Client proposal and freelancing
- Live campaigns and portfolio
- Interview preparation
Practical Projects
Apply every major concept through guided business and industry projects.
Project 1
Local SEO Campaign
Project 2
Google Search Ads Campaign
Project 3
Meta Lead Generation Campaign
Project 4
Complete Brand Marketing Plan
INDUSTRY PROJECT LAB8+ Practical & Industry-Level Projects
Apply course concepts through guided projects, business scenarios and a portfolio-ready capstone.
COMMON CAREER BENEFITSMore Than Technical Training
Every learner receives additional support to communicate confidently, build a professional presence and present practical work.
English Communication
Interview speaking, self-introduction, email writing and presentation confidence.
LinkedIn Optimization
Recruiter-friendly profile, project presentation and networking guidance.
GitHub / Portfolio
Professional project documentation and shareable proof of practical skills.
Interview Preparation
Resume building, technical practice, mock interviews and HR preparation.
PLACEMENT ASSISTANCECareer Preparation Journey
Structured support from skill assessment through applications and relevant opportunities.
1Assessment
Skills and career goal review
2Resume
Role-focused resume building
3Portfolio
Projects and profile presentation
4Mock Interview
Technical and HR practice
5Job Assistance
Applications and relevant openings
Career Preparation Included
Resume building, LinkedIn guidance, portfolio support, mock interviews, doubt-solving sessions and relevant job assistance.
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FREE COURSE SYLLABUS
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